Postgraduate Certificate in Business Administration

This module examines how leaders can most effectively use the resources of their team members to achieve business outcomes. The module develops managerial and leadership competences, focussing on how key improvements in the general strategy and techniques of managing people can produce outcomes more significant than isolated improvements to employee performance.

The module provides students with concepts to support them across their careers as they continue to develop effective delegation, management strategy, and engagement with people inside of an organisation.

This module is designed to achieve an understanding of fundamental notions of data presentation and analysis and to use statistical thinking inthe context of business problems. The module addresses modern methods of data exploration (designed to reveal unusual or problematic aspects of databases), the uses and abuses of the basic techniques of inference, and the use of regression as a tool for management and for financial analysis. The potential ethical issues related to each topic will be reviewed. Socially and environmentally relevant data will be utilised throughout the module.The goal of the module is not to turn students into statisticians but to enable them to appreciate the use of probability in assessing evidence and making decisions, and to be statistically literate consumers of quantitative information generated by economists, biomedical researchers, psychologists, statisticians, survey researchers, and other experts.

Managers require a broad array of negotiating skills to implement business solutions – this requires advanced knowledge of negotiation models, the competence to select the right strategy, and the tactical skills to achieve desired outcomes through negotiation.

In addition to studying key negotiation theories, the module develops skills in negotiation, providing students with the opportunity to test and improve their abilities through discussions that model negotiation scenarios, through the use of case studies, and through reflection and feedback.

Students will review and test various approaches to negotiated conflict resolution (at small personal scales and large organisational scales). The module builds competencies in developing an effective professional and personal style of negotiation.

This module enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as well as the creation and delivery of services. Throughout the module, students will receive a comprehensive overview of technology utilisation to drive a competitive

advantage for company operations. Students explore various technology

solutions for business process automation, including value proposition

analysis across organisation functions. Specific topics addressed include process analysis; cross-functional and cross-firm integration; product development; information technology; and technology and operations strategy. Additionally, students will analyse how technology can be leveraged to improve product development during the four lifecycle phases. The module provides a detailed overview of the impact of technology on various operating models such as manufacturing, supply chain

management, customer-facing, product development, and support

functions.

This module will approach leadership by identifying practices that researchers and practitioners have shown to be the most effective. Through these processes, students will gain a broad range of skills. This module examines how leaders can most effectively use the resources of their team members to achieve business outcomes. The module develops managerial and leadership competencies, focusing on how key improvements in the general strategy and techniques of managing people can produce outcomes more significant than isolated improvements to employee performance. The module provides students with concepts to support them across their careers as they continue to develop effective delegation, management strategy, and engagement with people inside of an organisation. Specific topics covered include managing a diverse workforce; self-leadership; perception pitfalls; decision making; conflict resolution;

emotional intelligence; improving performance; team structure.

The role of marketing management in organisations is to identify and

measure the needs and wants of consumers, to determine which targets

the business can serve, to decide on the appropriate offerings to serve

these markets, and to determine the optimal methods of pricing,

promoting, and distributing the firm’s offerings. Successful organisations

are those that integrate the objectives and resources of the organisation

with the needs and opportunities of the marketplace. The goal of this

module is to facilitate student achievement of these goals regardless of

career path.

This module addresses how to design and implement the best

combination of marketing efforts to carry out a firm's strategy in its target

markets. Specifically, this module helps to develop the student's

understanding of how the firm can benefit by creating and delivering

value to its customers, and stakeholders, and develop skills in applying

the analytical concepts and tools of marketing to such decisions as

segmentation and targeting, branding, pricing, distribution, and

promotion.

In this module, students will develop specialised and multidisciplinary capacities to generate creative solutions and alternatives to existing business issues by refining their ability to lead processes that stimulate and manage creativity in a business.

Students will reflect critically on templates and methods for designing, implementing, and assessing processes that introduce creativity to real work situations. The module will engage with both the theoretical frameworks and practical methods or tools for cultivating practices of creativity in response to real business challenges.

Ultimately, the module cultivates skills for autonomous managers to lead creative projects, people, and ventures, and to oversee the processes that keep them on track

In this module students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making.

This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, and sampling.

In this module, students will gain the capacity to appropriately apply a broad repertoire of communication skills in business, professional, and social contexts.

Throughout the module, students will critically analyse managerial communication skills required for leadership in a wide variety of industries. It considers the varied means of communication including writing, speaking, and calling, and generally appearing professional. The communication requirements of different contexts are studied, including informational, persuasive, and relational forms of communication.

In this module students will deepen and cultivate their capacity to reflect continually on their learning and growth; they will examine the ways in which one’s behaviours and decision-making impact others, with a goal of leading with integrity.

This module is designed to deepen and extend students' conceptual and practical understanding of leadership in organisations, extending beyond the application of knowledge in practical judgements that achieve business outcomes, to embrace wider social and ethical considerations. The module is experiential and multidisciplinary, requiring participants to reflect on the social and ethical responsibilities of leaders in relation to their own experiences. It is designed to help students discover insights about themselves as leaders, fostering the development of a self-awareness, including strengths and opportunities for personal growth.

In addition, the module provides a context for enhancing the skills and competencies that enable a student to become an effective leader in today's highly dynamic, diverse and adaptive organisation.

Upon completion of this programme, you will develop fluency in the fundamental frameworks and analytical tools needed to effectively assess an organisation's strategic landscape. Through a blend of theoretical exploration and practical application, you'll gain the ability to develop insightful strategic recommendations for organisational success. Additionally, you will develop the knowledge and skills to analyse and improve how work is performed in your organisation.

Upon completion of this programme, you will develop a customer-centric and future-oriented marketing mindset to promote sustainable growth in your organisation, or organisations you might work with in the future. Additionally, you will delve into the foundational topic of finance and economics-valuation. You will gain a comprehensive understanding of how key concepts are applied in financial decision-making and investment strategies.

In this course, you will develop the strategic awareness and practical skills needed to lead digital transformation effectively within your organisation. You will explore the drivers of digital disruption, learn how to critically assess emerging technologies, and understand how to deliver transformation projects that align with organisational goals. You will also gain essential insights into cyber risk: how

to anticipate, mitigate, and respond to threats, and learn how to embed cyber resilience into your leadership approach. Through case studies, frameworks, and reflection exercises, you will build the confidence to lead digital initiatives in an informed, strategic, and future-ready way.

Upon completion of this course, you will gain a deep understanding of how business analytics supports data-driven decision-making in an evolving business landscape. You will explore key analytics frameworks, learning how organisations leverage data to navigate uncertainty and drive strategic growth. Through practical applications, you will differentiate between various data-driven techniques and examine their real-world implementation across industries such as banking and healthcare. Additionally, you will critically assess the challenges and ethical considerations of integrating analytics tools into business processes, equipping you to apply these insights effectively in your organisation.