Master of Business Administration

Throughout this module, students will learn the basic concepts of needs

analysis, investment policy, asset allocation, product selection, portfolio

monitoring and rebalancing. Students will assess the various types of

institutional investors, including pension funds and insurance companies

and develop skills related to the client management life cycle and portfolio

management as a process. The module will address the basic concepts,

principles, and the major styles of investing in alternative assets.

Additionally, students will learn about the impact of digitization on

investment strategies and the issues related to performance

measurement, transaction costs and liquidity risk, margin requirements,

risk management, and portfolio construction. Other topics addressed in

the module include quantitative investment strategies used by active

traders and methodologies to analyse them. Through the use of case

studies, students will learn to use real data to back-test or evaluate

several of the most successful trading strategies used by active

investment managers. As a result, students will learn to read and analyse

academic research articles in search of profitable and implementable

trading ideas.

The role of marketing management in organisations is to identify and

measure the needs and wants of consumers, to determine which targets

the business can serve, to decide on the appropriate offerings to serve

these markets, and to determine the optimal methods of pricing,

promoting, and distributing the firm’s offerings. Successful organisations

are those that integrate the objectives and resources of the organisation

with the needs and opportunities of the marketplace. The goal of this

module is to facilitate student achievement of these goals regardless of

career path.

Throughout the module, students will study various tools for generating

marketing insights from data in such areas as segmentation, targeting and

positioning, satisfaction management, customer lifetime analysis,

customer choice, product and price decisions using conjoint analysis, and

text analysis, and search analytics.

The focus of this module is to introduce concepts, skills, and strategies for

performing competitively in the business market where organisations

rather than households are the customers.

This module provides a managerial introduction to the strategic and

tactical aspects of business marketing decisions and marketing channel

strategy. Students examine the strategic concepts and tools that guide

market selection, successful differentiation in business markets, and

supply chain management. Students will examine how product and

service decisions are designed to deliver the B2B value proposition, how

pricing captures customer value, how value is communicated to and

among customers, and how marketing channels are used to make this

value accessible to target customers. Additionally, students will compare

and contrast how the strategic and tactical processes of developing and

managing value-generating relationships differ between B2B and B2C

markets. Moreover, students will also gain an understanding of how to

manage channel power, conflict, and relationships.

This module provides students with advanced methods needed to understand how a product will fit into a competitive market, and how to introduce the product into that market. This includes advanced research on the receptiveness of a market to the new product, as well as strategies for defining and finding the market that will be most receptive to the product. Students consider product introductions with the goal of what Marc Andreesen called ‘product/market fit’ - a ‘good market with a product that can satisfy that market.’ The module trains students to reflect upon and analyse a company’s go-

to- market strategy, and it provides students with sophisticated methods

of calculating customer acquisition cost, determining customer break-

even, and calculating customer lifetime value.

The purpose of this module is to give learners an opportunity to integrate all the knowledge from their programme of learning by developing a project in which they plan and implement a new product, service or process. Learners need to take a full and active role in all aspects of the project, and the selection of an appropriate management issue is crucial to success. Learners will cover a full range of management activities and roles, including resource and people management and implementation of change. The result needs to be a substantial report in a style appropriate for consideration by senior management.

In general terms, financial accounting is the measurement of economic

activity for decision-making. Financial statements are a key product of

this measurement process and an important component of firms’ financial

reporting activities.

The objective of this module is to help students become intelligent readers

of the financial reports of most publicly traded companies. Students will

learn the development, analysis, and use of these reports by focusing on

what these reports contain, what assumptions and concepts accountants

use to prepare them, and why they use those assumptions and concepts. A

solid understanding of the fundamentals covered in this module should

enable students to do well in more advanced finance and accounting

courses and to interview intelligently for jobs in finance, consulting, and

general management.

The module begins with the basic concepts of accounting. Students will

analyse the main financial statements: balance sheet, income statement,

statement of cash flows, and statement of stockholders’ equity. Particular

attention is paid to how these four statements relate to each other and

how they provide information about the operating performance and

financial health of a company. The module also covers specific items from

the financial statements and applies tools of analysis whenever possible.

In this module, students will develop specialised and multidisciplinary

capacities to generate creative solutions and alternatives to existing

business issues by refining their ability to lead processes that stimulate

and manage creativity in a business.

Students will reflect critically on templates and methods for designing,

implementing, and assessing processes that introduce creativity to real

work situations. The module will engage with both the theoretical

frameworks and practical methods or tools for cultivating practices of

creativity in response to real business challenges.

Ultimately, the module cultivates skills for autonomous managers to lead

creative projects, people, and ventures, and to oversee the processes that

keep them on track.

Managers require a broad array of negotiating skills to implement business solutions – this requires advanced knowledge of negotiation models, the competence to select the right strategy, and the tactical skills to achieve desired outcomes through negotiation In addition to studying key negotiation theories, the module develops skills in negotiation, providing students with the opportunity to test and improve their abilities through discussions that model negotiation scenarios, through the use of case studies, and through reflection and feedback. Students will review and test various approaches to negotiated conflict

resolution (at small personal scales and large organisational scales). The

module builds competencies in developing an effective professional and

personal style of negotiation.

This course covers core concepts in accounting, finance, and

microeconomics relevant to running a business.

The course begins with finance for business, including the time value of

money, the trade-off between risk and return, and arbitrage. It gives

managers a strengthened knowledge in finance that can be applied in

their professional careers. The topics covered include how to move cash

flows in time, the methods and principles of capital budgeting, valuation

of bonds and stocks, how to characterize risk and return, and options

pricing with applications to managerial decisions.

The course then builds on the student’s knowledge of finance to introduce

accounting and examines the subject from the viewpoint of users external

to the organization. Topics include transaction analysis; the accounting

cycle; financial-statement preparation, use, and analysis; revenue

recognition and cost measurement; present value; and problems in

financial-accounting disclosure.

This course concludes with microeconomic theory and its application to

problems faced by managers. Topics include supply and demand,

consumer behaviour, pricing when a firm has market power, and

contracts.

This module examines how leaders can most effectively use the resources of their team members to achieve business outcomes. The module develops managerial and leadership competences, focussing on how key improvements in the general strategy and techniques of managing people can produce outcomes more significant than isolated improvements to employee performance. The module provides students with concepts to support them across their careers as they continue to develop effective delegation, management strategy, and engagement with people inside of an organisation.

The role of marketing management in organisations is to identify and

measure the needs and wants of consumers, to determine which targets

the business can serve, to decide on the appropriate offerings to serve

these markets, and to determine the optimal methods of pricing,

promoting, and distributing the firm’s offerings. Successful organisations

are those that integrate the objectives and resources of the organisation

with the needs and opportunities of the marketplace. The goal of this

module is to facilitate student achievement of these goals regardless of

career path.

This module addresses how to design and implement the best

combination of marketing efforts to carry out a firm's strategy in its target

markets. Specifically, this module helps to develop the student's

understanding of how the firm can benefit by creating and delivering

value to its customers, and stakeholders, and develop skills in applying

the analytical concepts and tools of marketing to such decisions as

segmentation and targeting, branding, pricing, distribution, and

promotion.

Increases in product variety and customization in the past few years have posed challenges to firms in terms of delivering products to customers faster and more efficiently. With the prevalence of the usage of the Internet for business, electronic business transformations are occurring in every business. One of the fundamental enablers of electronic commerce is effective supply chain management. Thus, supply chain management has become the focus of attention of senior management in the industry today. This module considers management of a supply chain in a global

environment from a managerial perspective. The focus is on analysis,

management, and improvement of supply chain processes and their

adaptation to the electronic business environment.

In this module students will gain the capacity to understand how firms

work in a global context, incorporating a broad, future-oriented, systems-

based approach that incorporates data, information and insights from

diverse perspectives and sources. This module is designed to convey the

key concepts of strategic thinking and how they fit into the larger context

of management strategy and decisions. Students will be presented with

both the practical “how” and the fundamental “why” in the light of

contributions from behavioural science, economics, and statistics.

This module explores the key concepts of marketing and how they fit into the larger context of management strategy and operational decisions. It presents both the practical 'how' and the fundamental 'why' of marketing activities in the light of contributions from behavioural science, economics, and statistics. The module provides managers and business leaders with the understanding needed to manage and lead those who implement the marketing activities; the module provides concepts and processes for business leaders that seek to continue developing through future experiences or coursework in marketing. The module then focuses on managing processes. Theoretically, it models business functions as a network of actions that convert inputs into outputs. Process design is considered, including the volume and variety of system inputs and outputs - especially with respect to goods and services. Different inventory management and logistic systems are explored. Finally, forecasting and process optimisation are explored, strengthening managers ability to operate with finite resources.

This module will approach leadership by identifying practices that researchers and practitioners have shown to be the most effective. Through these processes, students will gain a broad range of skills. This module examines how leaders can most effectively use the resources of their team members to achieve business outcomes. The module develops managerial and leadership competencies, focusing on how key improvements in the general strategy and techniques of managing people can produce outcomes more significant than isolated improvements to employee performance. The module provides students with concepts to support them across their careers as they continue to develop effective delegation, management strategy, and engagement with people inside of an organisation. Specific topics covered include managing a diverse workforce; self-leadership; perception pitfalls; decision making; conflict resolution;

emotional intelligence; improving performance; team structure.

This module explores the international business environment in which

organisations operate. Throughout the module, students will examine the

structure and features of international markets, how organisations engage

with these markets, and how they respond to their complexities. Students

are introduced to useful theoretical and analytical frameworks that are

crucial to understanding the opportunities and risks derived from the

political, economic, social, technological, and institutional environment of

countries.

The module also addresses aspects of global institutions, such as the

World Trade organisation (WTO) and the International Monetary Fund

(IMF), which set global rules that affect business strategy and human

welfare.

In this module, students learn about the complex responsibilities facing

business leaders today. Through cases about difficult managerial

decisions, the course examines the legal, ethical, and economic

responsibilities of corporate leaders. It also teaches students about

management and governance systems leaders can use to promote

responsible conduct by companies and their employees, and shows how

personal values can play a critical role in effective leadership.

Additionally, this module is designed to deepen and extend students'

conceptual and practical understanding of leadership in organisations,

extending beyond the application of knowledge in practical judgements

that achieve business outcomes, to embrace wider social and ethical

considerations. The course is experiential and multidisciplinary, requiring

participants to reflect on the social and ethical responsibilities of leaders

in relation to their own experiences. It is designed to help students

discover insights about themselves as leaders, fostering the development

of self-awareness, including strengths and opportunities for personal

growth.

This course synthesises the multifaceted skills, knowledge, and strategic thinking acquired throughout the program, challenging participants to apply their expertise to real-world business challenges. Under the guidance of seasoned mentors and industry professionals, students will undertake a comprehensive, hands-on project that requires them to integrate concepts from various disciplines within the curriculum. From strategic planning and financial analysis to organisational leadership and ethical decision-making, the Capstone Project serves as a comprehensive test of the holistic business acumen developed during the program. Participants will not only hone their problem-solving abilities but will also demonstrate their ability to develop actionable solutions that align with contemporary business challenges. As a capstone experience, this course not only underscores the depth of knowledge gained during the program but also empowers participants to showcase their readiness to contribute meaningfully to the complex landscape of modern business. Elevate your strategic thinking, analytical prowess, and leadership skills as you embark on this transformative journey toward earning your degree.