Master of Business Administration

This module will approach leadership by identifying practices that researchers and practitioners have shown to be the most effective. Through these processes, students will gain a broad range of skills.

This module examines how leaders can most effectively use the resources of their team members to achieve business outcomes. The module develops managerial and leadership competencies, focusing on how key improvements in the general strategy and techniques of managing people can produce outcomes more significant than isolated improvements to employee performance. The module provides students with concepts to support them across their careers as they continue to develop effective delegation, management strategy, and engagement with people inside of an organisation.

Specific topics covered include managing a diverse workforce; self-leadership; perception pitfalls; decision making; conflict resolution; emotional intelligence; improving performance; team structure.

In general terms, financial accounting is the measurement of economic activity for decision-making. Financial statements are a key product of this measurement process and an important component of firms’ financial reporting activities.

The objective of this module is to help students become intelligent readers of the financial reports of most publicly traded companies. Students will learn the development, analysis, and use of these reports by focusing on what these reports contain, what assumptions and concepts accountants use to prepare them, and why they use those assumptions and concepts. A solid understanding of the fundamentals covered in this module should enable students to do well in more advanced finance and accounting courses and to interview intelligently for jobs in finance, consulting, and general management.

The module begins with the basic concepts of accounting. Students will analyse the main financial statements: balance sheet, income statement, statement of cash flows, and statement of stockholders’ equity. Particular attention is paid to how these four statements relate to each other and how they provide information about the operating performance and financial health of a company. The module also covers specific items from the financial statements and applies tools of analysis whenever possible.

This module will approach leadership by identifying practices that researchers and practitioners have shown to be the most effective. Through these processes, students will gain a broad range of skills.

This module examines how leaders can most effectively use the resources of their team members to achieve business outcomes. The module develops managerial and leadership competencies, focusing on how key improvements in the general strategy and techniques of managing people can produce outcomes more significant than isolated improvements to employee performance. The module provides students with concepts to support them across their careers as they continue to develop effective delegation, management strategy, and engagement with people inside of an organisation.

Specific topics covered include managing a diverse workforce; self-leadership; perception pitfalls; decision making; conflict resolution; emotional intelligence; improving performance; team structure.

This module explores basic economic principles (theories and applications) that are relevant to a variety of businesses. The module emphasises an economist's mindset and amassing the tools necessary to do so, including the study of microeconomics and macroeconomics.

Throughout the module, students will examine the underlying economics of successful business strategy: the strategic imperatives of competitive markets, the sources and dynamics of competitive advantage, managing competitive interactions, and the organisational implementation of business strategy.

Additionally, the module focuses on case discussion and analysis and provides a foundation for consultants, managers, and corporate finance generalists.

The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.

This module addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this module helps to develop the student's understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and develop skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.

In this module, students will gain the capacity to appropriately apply a broad repertoire of communication skills in business, professional, and social contexts.

Throughout the module, students will critically analyse managerial communication skills required for leadership in a wide variety of industries. It considers the varied means of communication including writing, speaking, and calling, and generally appearing professional. The communication requirements of different contexts are studied, including informational, persuasive, and relational forms of communication.

This module is designed to achieve an understanding of fundamental notions of data presentation and analysis and to use statistical thinking in the context of business problems.

The module addresses modern methods of data exploration (designed to reveal unusual or problematic aspects of databases), the uses and abuses of the basic techniques of inference, and the use of regression as a tool for management and for financial analysis. The potential ethical issues related to each topic will be reviewed. Socially and environmentally relevant data will be utilised throughout the module.

The goal of the module is not to turn students into statisticians but to enable them to appreciate the use of probability in assessing evidence and making decisions, and to be statistically literate consumers of quantitative information generated by economists, biomedical researchers, psychologists, statisticians, survey researchers, and other experts.

In this module students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making.

This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, and sampling.

This module examines how leaders can most effectively use the resources of their team members to achieve business outcomes. The module develops managerial and leadership competences, focussing on how key improvements in the general strategy and techniques of managing people can produce outcomes more significant than isolated improvements to employee performance.

The module provides students with concepts to support them across their careers as they continue to develop effective delegation, management strategy, and engagement with people inside of an organisation.

Increases in product variety and customization in the past few years have posed challenges to firms in terms of delivering products to customers faster and more efficiently. With the prevalence of the usage of the Internet for business, electronic business transformations are occurring in every business. One of the fundamental enablers of electronic commerce is effective supply chain management. Thus, supply chain management has become the focus of attention of senior management in the industry today.

This module considers management of a supply chain in a global environment from a managerial perspective. The focus is on analysis, management, and improvement of supply chain processes and their adaptation to the electronic business environment. The module focuses on six topics: Inventory and Information Management; Distribution and Transportation; Global Operations; Supplier Management; Management of Product Variety; and Electronic Supply Chains. Several new concepts including Prognostic Supply Chains, Build-to-Order, Collaborative Forecasting, Delayed Differentiation, Cross Docking, Global Outsourcing, and Efficient Consumer Response will also be discussed. At the end of the module, a student will have the necessary tools and metrics to evaluate a current supply chain and recommend design changes to supply chain processes

In this module, students learn about the complex responsibilities facing business leaders today. Through cases about difficult managerial decisions, the course examines the legal, ethical, and economic responsibilities of corporate leaders. It also teaches students about management and governance systems leaders can use to promote responsible conduct by companies and their employees, and shows how personal values can play a critical role in effective leadership. Additionally, this module is designed to deepen and extend students' conceptual and practical understanding of leadership in organisations, extending beyond the application of knowledge in practical judgements that achieve business outcomes, to embrace wider social and ethical considerations. The course is experiential and multidisciplinary, requiring participants to reflect on the social and ethical responsibilities of leaders in relation to their own experiences. It is designed to help students discover insights about themselves as leaders, fostering the development of self-awareness, including strengths and opportunities for personal growth.

This module is designed to provide students with the skills and knowledge to influence and lead social impact in business and impact contexts. By the conclusion of this module, students should have a strong foundation in social impact and social change, including approaches to funding impact, scaling programmes, and interventions, public-private partnerships, corporate engagement, impact investment decision-making, blended capital, and approaches to intentional impact.

The module will pivot around multiple case studies addressing social issues through which students learn and test social impact frameworks and concepts. Once students have gained a mastery of perspectives and methodologies necessary to consider and address a social issue from the ground up, they will next learn to identify and utilise effective measures of outputs and progress and explore the core levers and potentials to change outcomes for people, communities and market systems.

The objective of this module is to provide students the basic data analysis and modelling concepts and methodologies using probability theory. Basic statistics concepts and probability concepts will be covered. Fundamental data analysis and hypothesis techniques will be covered. Further data modelling methodologies such as Hidden Markov Models and Bayesian networks will be introduced. Students successfully completing this module will have gained a solid understanding of probabilistic data modelling, interpretation, and analysis and thus have formed an important basis to solve practical statistics and data analysis-related problems arising in real-world business situations. The techniques discussed are applied in all functional areas within business organisations including accounting, finance, human resource management, marketing, operations, and strategic planning.

This module introduces students to one of the world’s most widely used and in-demand programming languages and its specific applications to business analytics. Python is used in a wide range of fields, including web development, data science, fin-tech, health care, and more. With Python, business leaders can scrape online sources to determine consumer sentiment, automate tasks, run advanced models, and export code across different applications. Throughout the module will develop the following skills: Apply programmatic logic to complex business problems in areas such as finance, operations, and marketing; Use technical knowledge to lead and manage teams in today’s evolving digital economy; Leverage state-of-the-art tools and powerful, open-source Python libraries to clean, analyse and visualise data.

The focus of this module is to introduce concepts, skills, and strategies for performing competitively in the business market where organisations rather than households are the customers. This module provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. Students will examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Additionally, students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Moreover, students will also gain an understanding of how to manage channel power, conflict, and relationships.

The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.

Throughout the module, students will study various tools for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using conjoint analysis, and text analysis, and search analytics.

Throughout this module, students will learn the basic concepts of needs analysis, investment policy, asset allocation, product selection, portfolio monitoring and rebalancing. Students will assess the various types of institutional investors, including pension funds and insurance companies and develop skills related to the client management life cycle and portfolio management as a process. The module will address the basic concepts, principles, and the major styles of investing in alternative assets. Additionally, students will learn about the impact of digitization on investment strategies and the issues related to performance measurement, transaction costs and liquidity risk, margin requirements, risk management, and portfolio construction. Other topics addressed in the module include quantitative investment strategies used by active traders and methodologies to analyse them. Through the use of case studies, students will learn to use real data to back-test or evaluate several of the most successful trading strategies used by active investment managers. As a result, students will learn to read and analyse academic research articles in search of profitable and implementable trading ideas.

Throughout this module, students will develop the analytical tools necessary to understand crisis prevention and management, and risk management. The properties and characteristics of risk management techniques will be analysed and related to corporate and sovereign default risk, hedging and trading strategies, regulation, and assessing financial stability and systemic risk. Emphasis will be put on applying these techniques to problems emerging in the marketplace.

Additionally, this module addresses the ability of different risk management approaches to account for large market shocks. Students will study the effect of leverage, through borrowing or through the structuring of assets, in amplifying shocks and increasing risk, and the role of capital in mitigating them. The information learned in this module will help business leaders understand their role in regulatory compliance and participate constructively in these interactions.

This module explores the international business environment in which organisations operate. Throughout the module, students will examine the structure and features of international markets, how organisations engage with these markets, and how they respond to their complexities. Students are introduced to useful theoretical and analytical frameworks that are crucial to understanding the opportunities and risks derived from the political, economic, social, technological, and institutional environment of countries.

The module also addresses aspects of global institutions, such as the World Trade organisation (WTO) and the International Monetary Fund (IMF), which set global rules that affect business strategy and human welfare.

This module examines specific issues involved in building and managing global brands in such a way that they contribute to shareholder value. A global brand uses the same name and logo and has awareness, availability, and acceptance in multiple regions of the world. It shares the same strategic principles, values, positioning, and marketing throughout the world. Although the marketing mix can vary, it is managed in an internationally coordinated manner. Throughout this module, students will develop skills related to building strong global brands; developing marketing mix strategies that are an effective combination of global standardisation, local adaptation, and worldwide learning; and managing global brands.

This module focuses on multiple aspects of team dynamics and structure, with a focus on the organisational intelligence needed to lead and manage diverse organisations in a varied marketplace. Theories of organisational behaviour, social psychology, and anthropology are critically discussed in relation to real-world scenarios.

Additionally, this module introduces students to the challenges and opportunities faced in multifaceted workplaces and provides evidence-based insights and practical strategies for how to accelerate team engagement and belonging as a pathway to sustainability and competitive advantage. Ultimately, this module enables students to successfully build and lead organisations that are multifaceted, equitable, and engaging.

This module encompasses statistics, decision analysis, and simulation modelling.

Throughout the module, students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making. This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, Monte Carlo simulation, and sampling and estimation.

Financial reports contain important information about a company's past, present, and future. The ability to read these reports provides valuable insights into an organisation's strengths and shortcomings.

This module is designed to prepare students to interpret and analyse financial statements for tasks such as credit and security analyses, lending and investment decisions, and other decisions that rely on financial data. Throughout the module, students will explore in greater depth financial reporting from the perspective of financial statement users. Students will develop a sufficient understanding of the concepts and recording procedures and therefore will be able to interpret various disclosures in an informed manner. Additionally, students will learn how to compare companies financially, understand cash flow, and grasp basic profitability issues and risk analysis concepts.

This course explores the dynamic world of entrepreneurship with It offers a blend of theoretical frameworks and practical strategies essential for launching and scaling businesses in today’s competitive market.

Key topics include ideation, business model development, market analysis, and funding strategies. Students will learn how to create robust business plans, attract investors, and build scalable operations. The course also covers leadership skills, team building, and the challenges of scaling, providing a comprehensive toolkit for entrepreneurial success.

Through case studies of high-growth startups and interactive sessions with seasoned experts, students will gain real-world insights and actionable strategies. Hands-on projects and pitch presentations will further enhance their ability to turn innovative ideas into thriving businesses. By the end of this course, students will be prepared to launch new ventures and scale existing ones, driving innovation and growth in the entrepreneurial landscape.

Excel in entrepreneurship with "Finding the Product-Market Fit," a specialized MBA course designed to equip aspiring business leaders with the skills to align products with market demands. This course delves into the critical process of ensuring that a product meets the needs of its target market, a key determinant of startup success. The course highlights strategies for achieving sustainable product-market fit and scaling businesses effectively. Through case studies of high-growth companies, students will gain practical insights into successful product-market fit strategies. Hands-on projects and guidance from seasoned entrepreneurs will provide real-world experience in testing and validating product concepts. By the end of this course, students will be prepared to develop and refine products that truly meet market needs, ensuring a solid foundation for entrepreneurial success and growth.

This course is designed to help aspiring entrepreneurs identify and address market needs effectively. It focuses on developing a deep understanding of customer problems and creating solutions that resonate with the target audience. Through case studies of successful startups, students will gain practical insights into the process of refining their business ideas. Hands-on projects and mentorship from experienced entrepreneurs will further enhance their ability to create viable and impactful solutions. By the end of this course, students will be equipped with the tools and strategies to find and validate problem-solution fit, setting the foundation for successful and sustainable ventures.

This course delves into the critical aspects of acquiring talent and managing performance and rewards effectively. Explore recruitment strategies, selection processes, and talent sourcing techniques to attract and retain top talent. Dive into performance management frameworks, including goal setting, feedback mechanisms, and performance appraisal systems. Discover the principles of designing competitive compensation and rewards programs that align with organizational objectives and employee motivation. Through case studies and practical exercises, develop skills in talent acquisition planning, performance evaluation, and designing reward structures.This course equips you to drive organizational success through effective talent management and reward strategies.

This course delves into the strategic processes and methodologies essential for effectively managing and optimizing workforce capabilities within organizations. Explore workforce planning methodologies, including forecasting future workforce needs and aligning them with business goals. Learn strategies for recruitment, selection, and onboarding to build a skilled and motivated workforce. Discover the importance of talent retention, performance management, and succession planning in maintaining organizational stability and growth. Through practical applications and case studies, develop skills in workforce analytics, strategic staffing, and workforce development. This course prepares you to strategically manage human capital to drive organizational success and sustainability.

This course explores the principles and practices essential for enhancing organizational learning and employee development. Delve into learning theories, instructional design methodologies, and training evaluation techniques. Discover strategies for identifying training needs, designing effective learning programs, and delivering engaging training sessions. Explore the role of technology in learning delivery and the importance of continuous professional development. Through case studies and practical applications, develop skills in designing learning interventions, facilitating learning experiences, and assessing training effectiveness. This course prepares you to foster a culture of learning within organizations and equip employees with the knowledge and skills for continuous growth and success.

This course explores the diverse landscape of digital marketing strategies that leverage paid channels for optimal reach and engagement. Dive into platforms like Google Ads, social media advertising, and display advertising. Learn to create targeted campaigns, optimize ad performance, and measure ROI effectively. Discover advanced techniques for audience segmentation, ad copywriting, and budget allocation to maximize campaign success. Through practical simulations and real-world case studies, develop skills in planning, executing, and analyzing paid digital marketing campaigns. This course equips you to harness the power of paid channels to drive traffic, conversions, and business growth in the digital age.

This course explores effective strategies for leveraging organic channels to enhance online visibility and drive sustainable growth. Dive into search engine optimization (SEO), content marketing, and social media strategies tailored to organic growth. Learn to optimize websites for search engines, create compelling content, and engage audiences organically. Discover techniques for building brand authority, fostering community engagement, and generating leads without paid promotion. Through hands-on exercises and case studies, develop skills in planning, implementing, and measuring success through organic digital marketing channels. This course equips you to harness the power of organic strategies to achieve long-term digital marketing success.

This course explores the landscape of digital marketing channels and the metrics used to measure their effectiveness. Dive into various channels such as search engine marketing (SEM), social media marketing, email marketing, and display advertising. Learn to create integrated digital marketing strategies that align with business goals. Discover how to analyze and interpret key metrics including click-through rates (CTR), conversion rates, return on investment (ROI), and customer acquisition cost (CAC). Through hands-on projects and case studies, develop skills in optimizing campaigns, tracking performance, and making data-driven decisions to maximize marketing effectiveness.

This course explores the strategies and processes involved in bringing new products to market and optimizing their growth. Learn to identify market opportunities, conduct market research, and develop innovative products that meet customer needs. Delve into stages of product lifecycle management, from concept development to commercialization. Gain insights into pricing strategies, distribution channels, and marketing tactics to maximize product adoption and profitability. Through case studies and hands-on projects, acquire skills in product innovation, strategic planning, and fostering sustainable growth. This course prepares you to drive product success in dynamic market environments, ensuring sustainable business growth.

This course immerses you in the creative and technical aspects of product design from concept to realization. Explore the principles of design thinking, prototype development, and user-centered design methodologies. Learn to identify user needs, conduct market research, and integrate feedback into iterative design processes. Delve into CAD tools, materials selection, and manufacturing considerations to create functional and innovative products. Through hands-on projects and collaborative exercises, develop skills in ideation, prototyping, and refining designs based on usability and market viability. This course prepares you to envision and bring to life products that meet both user expectations and business objectives.

This course delves into essential methodologies for understanding user preferences and competitive landscapes in business contexts. Explore techniques for conducting qualitative and quantitative research to uncover user needs, behaviors, and preferences. Analyze competitive analysis frameworks to identify market trends, strengths, and weaknesses of competitors. Learn to leverage insights from user and competition research to inform strategic decision-making and product development. Through practical exercises and case studies, gain skills in data interpretation, market segmentation, and developing actionable insights. This course equips you to effectively navigate market dynamics, innovate products, and enhance competitive positioning.

This course provides a thorough exploration of techniques to enhance healthcare quality and performance. Learn the principles of benchmarking, including identifying best practices and setting performance standards. Delve into quality management frameworks and tools, such as Six Sigma and Lean, tailored for healthcare settings. Through practical exercises and real-world case studies, gain skills in measuring, analyzing, and improving healthcare processes. This course equips you with the knowledge to drive continuous improvement, ensure patient safety, and achieve excellence in healthcare delivery, ultimately leading to better patient outcomes and organizational efficiency.

This course explores the essential principles and practices for efficient management of materials and supplies in healthcare settings. Learn about inventory control, procurement strategies, and supply chain logistics tailored to healthcare needs. Delve into techniques for optimizing inventory levels, reducing waste, and ensuring timely availability of medical supplies. Through case studies and practical applications, gain skills in managing healthcare materials to support patient care, enhance operational efficiency, and minimize costs. This course equips you with the knowledge to effectively navigate the complexities of material management in healthcare, ensuring quality service delivery and patient satisfaction.

This course delves into the critical intersection of ethics and law within healthcare practice. Explore ethical dilemmas, patient rights, and professional responsibilities in medical decision-making. Discuss legal frameworks, regulations, and healthcare policies that govern patient care and organizational practices. Through case studies and discussions, examine issues of confidentiality, informed consent, and end-of-life care. Gain insights into navigating ethical challenges and legal complexities to ensure patient welfare and uphold healthcare standards. This course equips you with the knowledge to navigate ethical dilemmas, legal requirements, and uphold ethical standards in healthcare delivery and decision-making.

This course delves into the critical role of data analytics in optimizing supply chain operations. Explore methodologies and tools for collecting, analyzing, and interpreting supply chain data to enhance efficiency and decision-making. Learn to leverage analytics to forecast demand, manage inventory, and improve logistics. Discover how data-driven insights can mitigate risks, reduce costs, and enhance overall supply chain performance. Through practical applications and case studies, develop skills in using statistical models, optimization techniques, and data visualization tools to solve real-world supply chain challenges. This course equips you with the knowledge to drive strategic improvements and innovation within supply chain management.

This course offers a comprehensive exploration of creating and overseeing effective distribution networks. Learn the principles of channel design, including selecting and managing intermediaries, logistics coordination, and performance evaluation. Delve into strategies for optimizing distribution efficiency and ensuring seamless product flow from producers to consumers. Through practical exercises and case studies, gain insights into managing relationships with channel partners, resolving conflicts, and adapting to market changes. This course equips you with the skills and knowledge to design robust distribution channels that enhance customer satisfaction and drive business success.

This course is designed to explore how Artificial Intelligence (AI) and Machine Learning (ML) can revolutionize business practices. This course provides a comprehensive overview of leveraging AI and ML to drive innovation and efficiency in various business functions.Key topics include AI and ML fundamentals, data analytics, automation, and predictive modeling. Students will learn how to implement AI/ML solutions in areas such as marketing, finance, operations, and customer service. Through case studies of leading organizations and interactive sessions, students will gain insights into successful AI/ML strategies and applications. Hands-on projects and collaboration with industry experts will further enhance their ability to design and deploy AI/ML solutions.By the end of this course, MBA students will be equipped with the knowledge and skills to integrate AI and ML into their business strategies, driving growth, efficiency, and innovation in their organizations.

This course offers a practical and theoretical foundation of machine learning, enabling future business leaders to leverage machine learning for data-driven insights and competitive advantage. Key topics include supervised and unsupervised learning, predictive analytics, and model evaluation. Students will explore how machine learning algorithms can be applied to solve complex business problems across various domains such as marketing, finance, and operations.  Through case studies and hands-on projects, students will gain practical experience in building and implementing machine learning models. Interactive sessions with industry experts provide additional insights into best practices and real-world applications. By the end of this course, students will be equipped with the skills and knowledge to integrate machine learning into business strategies, enhancing their ability to make informed, data-driven decisions.

This course explores the transformative world of Artificial Intelligence (AI) and Machine Learning (ML) in this comprehensive MBA specialization course. It provides an in-depth understanding of how AI and ML are reshaping industries and driving innovation. Key topics include the fundamentals of AI and ML, data-driven decision-making, and the integration of AI/ML in business functions such as marketing, finance, and operations. Students will examine case studies of leading organizations, gaining insights into best practices and common pitfalls. The course also covers emerging trends and ethical considerations, preparing students to navigate AI-driven business environments. Hands-on projects and interactive sessions with industry experts offer practical experience, enhancing students’ ability to apply AI and ML concepts in a business context. By the end of this course, students will be equipped to harness AI and ML for innovation, efficiency, and sustainable growth in their organizations.

This module provides students with advanced methods and frameworks for

understanding customer needs, and for translating those needs into a

program of research and product development that can be used to create a successful new product or service. It equips students with skills to generate new product hypotheses, to research the potential of a new product or entrepreneurial venture, and to adjust the product offering to fit the needs of customers. This module instills the all-important distinction between a ‘bright idea’ and a ‘business opportunity’ in new product creation.

Using disciplined methods of customer and market analysis, students will gain advanced abilities in defining the core customers for a new product or entrepreneurial venture.

Students will study the complex combination of factors that influence customers to adopt a new product or service. They will gain a comprehensive understanding of what makes entrepreneurial selling unique, and why it is valuable to integrate key aspects of selling and marketing activities in a new venture. Students will learn how to select potential customers through data collection, including customer interviews, and students will learn how to analyse that data to refine a product offering.

This module provides students with advanced methods needed to understand how a product will fit into a competitive market, and how to introduce the product into that market. This includes advanced research on the receptiveness of a market to the new product, as well as strategies for defining and finding the market that will be most receptive to the product. Students consider product introductions with the goal of what Marc Andreesen called ‘product/market fit’ - a ‘good market with a product that can satisfy that market.’

The module trains students to reflect upon and analyse a company’s go-to- market strategy, and it provides students with sophisticated methods of calculating customer acquisition cost, determining customer break-even, and calculating customer lifetime value.

This module examines iterative product development as a method for improving customer adoption and retention. Students will gain a mastery of iterative product development as a strategy for (a) transforming market research into potential solutions, (b) testing hypotheses about product improvements, and (c) gaining validation for product adjustments.

Students will gain a comprehensive understanding of the concept of a minimum viable product, how to test the market in the early stages of product adoption, and the benefits and weaknesses of incremental product improvements. Students will gain an advanced understanding of concepts related to customer segmentation, cohort analysis, and churn in order to learn from market responses to product changes, increase customer retention, and expand customer adoption.

This module has been designed to foster a strong safety culture by disseminating safe behaviours throughout the organisation, with a strong focus on leadership development at all levels.

The purpose of this module is to give learners an opportunity to integrate all the knowledge from their programme of learning by developing a project in which they plan and implement a new product, service or process. Learners need to take a full and active role in all aspects of the project, and the selection of an appropriate management issue is crucial to success. Learners will cover a full range of management activities and roles, including resource and people management and implementation of change. The result needs to be a substantial report in a style appropriate for consideration by senior management

This module provides an introduction to the main areas of Enterprise Risk Management. This module also covers Risk Management processes and strategies. Numerous case studies from various business sectors will illustrate the increasing importance of Enterprise Risk Management.

This course synthesises the multifaceted skills, knowledge, and strategic

thinking acquired throughout the program, challenging participants to

apply their expertise to real-world business challenges. Under the

guidance of seasoned mentors and industry professionals, students will

undertake a comprehensive, hands-on project that requires them to

integrate concepts from various disciplines within the curriculum. From

strategic planning and financial analysis to organisational leadership and

ethical decision-making, the Capstone Project serves as a comprehensive

test of the holistic business acumen developed during the program.

Participants will not only hone their problem-solving abilities but will also

demonstrate their ability to develop actionable solutions that align with

contemporary business challenges. As a capstone experience, this course

not only underscores the depth of knowledge gained during the program

but also empowers participants to showcase their readiness to contribute

meaningfully to the complex landscape of modern business. Elevate your

strategic thinking, analytical prowess, and leadership skills as you embark

on this transformative journey toward earning your degree

In this dynamic and interactive course, participants will embark on a transformative journey to enhance their soft skills, crucial for personal and professional success in today's dynamic work environment. The course delves into the multifaceted realm of interpersonal skills, communication, teamwork, and adaptability. Through a combination of theoretical insights, practical exercises, and real-world scenarios, participants will develop a profound understanding of the significance of soft skills in fostering effective collaboration and navigating the complexities of the modern workplace.

Moreover, the Soft Skills course goes beyond traditional instruction, providing a comprehensive framework for self-discovery and improvement. Participants will engage in activities that not only refine their communication style but also empower them to cultivate emotional intelligence, resilience, and leadership acumen. By the end of the course, participants will have honed the essential soft skills needed to thrive in diverse professional settings, empowering them to build lasting relationships, contribute meaningfully to team dynamics, and stand out as adaptable and emotionally intelligent leaders in their respective fields

This comprehensive course  is designed to equip participants with the knowledge, strategies, and confidence needed to navigate the intricacies of job interviews successfully. Participants will gain a deep understanding of the interview process, learning how to effectively communicate their strengths, experiences, and accomplishments to make a lasting impression on prospective employers.

Throughout the course, participants will engage in mock interviews, receive personalised feedback, and learn proven techniques for handling common interview questions. From mastering body language and crafting compelling narratives to addressing potential challenges, the course provides a holistic approach to interview success. Whether you are a recent graduate entering the job market or a seasoned professional looking to advance in your career, this course will empower you with the tools to stand out in interviews and secure the job opportunities you aspire to. It will elevate the interview performance and unlock career potential with this invaluable skill-building experience.

The Digital Action Programme for Business Administration provides a capstone course in which students deepen and apply their learning through a 'Digital Action Programme' (DAP). In the DAP, students are grouped into cohorts (typically five students) and must work both individually and together on a specific, real, contemporary business consultancy problem related to their specialisation (Data Analytics; Marketing; Finance; International Business; DEI), normally proposed by a cooperating organisation (corporation or non-profit), which results in a comprehensive solution proposal.

This provides students with a real-world business consultancy engagement, and the opportunity to produce, both individually and as a team, a substantial piece of relevant, scholarly, and actionable research, to be presented directly to stakeholders in the cooperating organisation.

Over the course of the DAP, students fulfil the learning objectives: each student demonstrates their comprehensive knowledge and understanding of key business processes; each student uses multidisciplinary approaches to perform critical analyses of real business issues in situations of uncertainty and incomplete information in order to develop an actionable solution; each student practises teamwork, exercises their leadership skills, and reflects on their own performance and the performance of their cohort; and each student communicates to members of their cohort, the cooperating organisation, and faculty members from Woolf. Students are required to demonstrate autonomy, individual scholarly acumen, self-reflection in their engagement with peers, role adaptability within their cohort, and teamwork while engaged in the DAP. The goal of the DAP is (1) to fulfil the learning objectives and (2) to produce a project portfolio containing an analysis of the business problem and the proposed solution.

DAP Roles and Responsibilities

(a)Individual students

Students are required to take responsibility for their own work, they must act autonomously on the basis of their prior learning and experience, and they must individually generate key research results that contribute to the DAP.

Each student must individually contribute through assignment submissions, which are marked on their individual merits. The final mark on the course (as described below) consists of 50% for the individual research submissions, and 50% for the cohort's final project taken as a whole. The final project contains individual contributions, but requires teamwork, and is graded as a whole in terms of its fulfilment of the learning objectives.

Thus 15 ECTS worth of the course is based on individual work, and 15 ECTS is based on the collaborative work of the Cohort.

(b)Cohorts

Cohorts are groups of about 5 students that are assigned to address a single business problem, on which they commit to working both individually and as a team. All cohorts must agree to a cohort charter, which outlines the roles and responsibilities of the team. The cohort charter must include the following topics: timeliness; comprehensive designation of areas of responsibility, including gathering meeting agenda items, chairing meetings, meeting note-taking, and being the point of contact for the cooperating organisation; a schedule of rotating leadership positions across the modules units, and a commitment to professional teamwork that prioritises the goal of the DAP.

(c)Tutors

All cohorts are assigned a Woolf tutor to facilitate three cohort tutorials for each unit, and all cohorts are assigned a designated contact person from a cooperating organisation.

The role of the tutor in cohort tutorials is to ensure that students are achieving the learning objectives and that the cohort is on course with their program roadmap. As the DAP progresses, students are expected to increase their management over the tutorial meetings, including setting the meeting agenda.

(d)Cooperating organisations

Cooperating organisations must register and be verified with Woolf, provide an initial portfolio of basic information on the company, provide a designated contact person, and agree to the standard 'cooperating organisation framework' –which commits them to attend a minimum number of meetings with a cohort, and they are encouraged to provide students with access to the executive members of their organisation.

In cases where relations with a cooperating organisation become untenable for any reason, and the cohort is unable to continue with the relationship, then cohorts will be provided with the choice of (a) continuing their DAP without further input from the cooperating organisation, (b) switching to a new cooperating organisation, or (c) selecting a contemporary business problem on the basis of publicly available information and in agreement with their tutor.

DAP Timeline of Assignments

Each unit of the module normally requires about 75 hours of work from each member of the cohort. Individuals must complete their projects on schedule –neither early nor late –and in response to the requirements of their project; cohorts have the opportunity to adjust the amount of time dedicated to each unit.

The cohort meetings are an opportunity for the instructor to check in on the team's progress; they are a key checkpoint for individual submissions, and they provide milestones in the progress of the DAP. Before every cohort meeting, each student is required to submit a status report on individual and team performance.

At the end of the DAP, every cohort submits a Final Report, Final Presentation, and Final Reflection on their experience.

The Final Report consists of the following components:

Title, abstract, and table of contents

Industry and competition report

Report on the cooperating organisation

Report on the business problem

Report on the potential solutions analysing their merits and weakness

Recommended solution with an implementation plan

Full financial model

Bibliography

Items 2-7 (which may be adjusted in coordination with the cohort tutor), each have a Directly Responsible Individual (the DRI), who undertakes all the research for the section of the Final Report. Each DRI must elicit feedback and review from other members of the cohort, who must contribute feedback to every other section of the report.

The Final Presentation is typically a slide deck between 20 and 40 slides, and it is a fully collaborative project.

The Final Reflection is a reflective analysis on the DAP experience, and it must contain an individual report from each member and a joint concluding statement.

The course concludes with each member providing a peer review of their cohort peers, including strengths and areas of improvement.

The timeline of the course assignments is set by the cohort at the start, and adjusted in consultation with the tutor as the DAP progresses. The outline of assignment submissions is as follows:

Unit 1

●Standard cohort charter discussed, revised, and agreed

●Project timeline with designated areas of responsibility

Unit 2-3

●Draft title and abstract for the final report

●Industry information gathering

●Draft report on the cooperating organisation

●Draft report on the industry landscape

Unit 4-5

●Problem and opportunity diagnose

●Creative generation of varied potential solutions

Unit 6

●Evaluation of potential solutions

●Preliminary financial models of potential solutions

Unit 7-8

●Recommended solution

●Implementation plan

Unit 9-10

●Final Report

●Final Presentation

●Final Reflection and cohort debrief

●Peer evaluation

This module encompasses statistics, decision analysis, and simulation modelling.

Throughout the module, students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making. This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, Monte Carlo simulation, and sampling and estimation.

This module introduces students to one of the world’s most widely used and in-demand programming languages and its specific applications to business analytics. Python is used in a wide range of fields, including web development, data science, fin-tech, health care, and more. With Python, business leaders can scrape online sources to determine consumer sentiment, automate tasks, run advanced models, and export code across different applications. Throughout the module will develop the following skills: Apply programmatic logic to complex business problems in areas such as finance, operations, and marketing; Use technical knowledge to lead and manage teams in today’s evolving digital economy; Leverage state-of-the-art tools and powerful, open-source Python libraries to clean, analyse and visualise data.

The objective of this module is to provide students the basic data analysis and modelling concepts and methodologies using probability theory. Basic statistics concepts and probability concepts will be covered. Fundamental data analysis and hypothesis techniques will be covered. Further data modelling methodologies such as Hidden Markov Models and Bayesian networks will be introduced. Students successfully completing this module will have gained a solid understanding of probabilistic data modelling, interpretation, and analysis and thus have formed an important basis to solve practical statistics and data analysis-related problems arising in real-world business situations. The techniques discussed are applied in all functional areas within business organisations including accounting, finance, human resource management, marketing, operations, and strategic planning.

Financial reports contain important information about a company's past, present, and future. The ability to read these reports provides valuable insights into an organisation's strengths and shortcomings.

This module is designed to prepare students to interpret and analyse financial statements for tasks such as credit and security analyses, lending and investment decisions, and other decisions that rely on financial data. Throughout the module, students will explore in greater depth financial reporting from the perspective of financial statement users. Students will develop a sufficient understanding of the concepts and recording procedures and therefore will be able to interpret various disclosures in an informed manner. Additionally, students will learn how to compare companies financially, understand cash flow, and grasp basic profitability issues and risk analysis concepts.

Throughout this module, students will develop the analytical tools necessary to understand crisis prevention and management, and risk management. The properties and characteristics of risk management techniques will be analysed and related to corporate and sovereign default risk, hedging and trading strategies, regulation, and assessing financial stability and systemic risk. Emphasis will be put on applying these techniques to problems emerging in the marketplace.

Additionally, this module addresses the ability of different risk management approaches to account for large market shocks. Students will study the effect of leverage, through borrowing or through the structuring of assets, in amplifying shocks and increasing risk, and the role of capital in mitigating them. The information learned in this module will help business leaders understand their role in regulatory compliance and participate constructively in these interactions.

Throughout this module, students will learn the basic concepts of needs analysis, investment policy, asset allocation, product selection, portfolio monitoring and rebalancing. Students will assess the various types of institutional investors, including pension funds and insurance companies and develop skills related to the client management life cycle and portfolio management as a process. The module will address the basic concepts, principles, and the major styles of investing in alternative assets. Additionally, students will learn about the impact of digitization on investment strategies and the issues related to performance measurement, transaction costs and liquidity risk, margin requirements, risk management, and portfolio construction. Other topics addressed in the module include quantitative investment strategies used by active traders and methodologies to analyse them. Through the use of case studies, students will learn to use real data to back-test or evaluate several of the most successful trading strategies used by active investment managers. As a result, students will learn to read and analyse academic research articles in search of profitable and implementable trading ideas.

This module explores the international business environment in which organisations operate. Throughout the module, students will examine the structure and features of international markets, how organisations engage with these markets, and how they respond to their complexities. Students are introduced to useful theoretical and analytical frameworks that are crucial to understanding the opportunities and risks derived from the political, economic, social, technological, and institutional environment of countries.

The module also addresses aspects of global institutions, such as the World Trade organisation (WTO) and the International Monetary Fund (IMF), which set global rules that affect business strategy and human welfare.

This module encompasses statistics, decision analysis, and simulation modelling.

Throughout the module, students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making. This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, Monte Carlo simulation, and sampling and estimation.

This module examines specific issues involved in building and managing global brands in such a way that they contribute to shareholder value. A global brand uses the same name and logo and has awareness, availability, and acceptance in multiple regions of the world. It shares the same strategic principles, values, positioning, and marketing throughout the world. Although the marketing mix can vary, it is managed in an internationally coordinated manner. Throughout this module, students will develop skills related to building strong global brands; developing marketing mix strategies that are an effective combination of global standardisation, local adaptation, and worldwide learning; and managing global brands.

Excel in entrepreneurship with "Finding the Product-Market Fit," a specialized MBA course designed to equip aspiring business leaders with the skills to align products with market demands. This course delves into the critical process of ensuring that a product meets the needs of its target market, a key determinant of startup success. The course highlights strategies for achieving sustainable product-market fit and scaling businesses effectively. Through case studies of high-growth companies, students will gain practical insights into successful product-market fit strategies. Hands-on projects and guidance from seasoned entrepreneurs will provide real-world experience in testing and validating product concepts. By the end of this course, students will be prepared to develop and refine products that truly meet market needs, ensuring a solid foundation for entrepreneurial success and growth.

This course is designed to help aspiring entrepreneurs identify and address market needs effectively. It focuses on developing a deep understanding of customer problems and creating solutions that resonate with the target audience. Through case studies of successful startups, students will gain practical insights into the process of refining their business ideas. Hands-on projects and mentorship from experienced entrepreneurs will further enhance their ability to create viable and impactful solutions. By the end of this course, students will be equipped with the tools and strategies to find and validate problem-solution fit, setting the foundation for successful and sustainable ventures.

This course explores the dynamic world of entrepreneurship with It offers a blend of theoretical frameworks and practical strategies essential for launching and scaling businesses in today’s competitive market.

Key topics include ideation, business model development, market analysis, and funding strategies. Students will learn how to create robust business plans, attract investors, and build scalable operations. The course also covers leadership skills, team building, and the challenges of scaling, providing a comprehensive toolkit for entrepreneurial success.

Through case studies of high-growth startups and interactive sessions with seasoned experts, students will gain real-world insights and actionable strategies. Hands-on projects and pitch presentations will further enhance their ability to turn innovative ideas into thriving businesses. By the end of this course, students will be prepared to launch new ventures and scale existing ones, driving innovation and growth in the entrepreneurial landscape.

This course delves into the critical aspects of acquiring talent and managing performance and rewards effectively. Explore recruitment strategies, selection processes, and talent sourcing techniques to attract and retain top talent. Dive into performance management frameworks, including goal setting, feedback mechanisms, and performance appraisal systems. Discover the principles of designing competitive compensation and rewards programs that align with organizational objectives and employee motivation. Through case studies and practical exercises, develop skills in talent acquisition planning, performance evaluation, and designing reward structures.This course equips you to drive organizational success through effective talent management and reward strategies.

This course delves into the strategic processes and methodologies essential for effectively managing and optimizing workforce capabilities within organizations. Explore workforce planning methodologies, including forecasting future workforce needs and aligning them with business goals. Learn strategies for recruitment, selection, and onboarding to build a skilled and motivated workforce. Discover the importance of talent retention, performance management, and succession planning in maintaining organizational stability and growth. Through practical applications and case studies, develop skills in workforce analytics, strategic staffing, and workforce development. This course prepares you to strategically manage human capital to drive organizational success and sustainability.

This course explores the principles and practices essential for enhancing organizational learning and employee development. Delve into learning theories, instructional design methodologies, and training evaluation techniques. Discover strategies for identifying training needs, designing effective learning programs, and delivering engaging training sessions. Explore the role of technology in learning delivery and the importance of continuous professional development. Through case studies and practical applications, develop skills in designing learning interventions, facilitating learning experiences, and assessing training effectiveness. This course prepares you to foster a culture of learning within organizations and equip employees with the knowledge and skills for continuous growth and success.

This course explores effective strategies for leveraging organic channels to enhance online visibility and drive sustainable growth. Dive into search engine optimization (SEO), content marketing, and social media strategies tailored to organic growth. Learn to optimize websites for search engines, create compelling content, and engage audiences organically. Discover techniques for building brand authority, fostering community engagement, and generating leads without paid promotion. Through hands-on exercises and case studies, develop skills in planning, implementing, and measuring success through organic digital marketing channels. This course equips you to harness the power of organic strategies to achieve long-term digital marketing success.

This course explores the diverse landscape of digital marketing strategies that leverage paid channels for optimal reach and engagement. Dive into platforms like Google Ads, social media advertising, and display advertising. Learn to create targeted campaigns, optimize ad performance, and measure ROI effectively. Discover advanced techniques for audience segmentation, ad copywriting, and budget allocation to maximize campaign success. Through practical simulations and real-world case studies, develop skills in planning, executing, and analyzing paid digital marketing campaigns. This course equips you to harness the power of paid channels to drive traffic, conversions, and business growth in the digital age.

This course explores the landscape of digital marketing channels and the metrics used to measure their effectiveness. Dive into various channels such as search engine marketing (SEM), social media marketing, email marketing, and display advertising. Learn to create integrated digital marketing strategies that align with business goals. Discover how to analyze and interpret key metrics including click-through rates (CTR), conversion rates, return on investment (ROI), and customer acquisition cost (CAC). Through hands-on projects and case studies, develop skills in optimizing campaigns, tracking performance, and making data-driven decisions to maximize marketing effectiveness.

This module provides students with advanced methods and frameworks for

understanding customer needs, and for translating those needs into a

program of research and product development that can be used to create a successful new product or service. It equips students with skills to generate new product hypotheses, to research the potential of a new product or entrepreneurial venture, and to adjust the product offering to fit the needs of customers. This module instills the all-important distinction between a ‘bright idea’ and a ‘business opportunity’ in new product creation.

Using disciplined methods of customer and market analysis, students will gain advanced abilities in defining the core customers for a new product or entrepreneurial venture.

Students will study the complex combination of factors that influence customers to adopt a new product or service. They will gain a comprehensive understanding of what makes entrepreneurial selling unique, and why it is valuable to integrate key aspects of selling and marketing activities in a new venture. Students will learn how to select potential customers through data collection, including customer interviews, and students will learn how to analyse that data to refine a product offering.

This module examines iterative product development as a method for improving customer adoption and retention. Students will gain a mastery of iterative product development as a strategy for (a) transforming market research into potential solutions, (b) testing hypotheses about product improvements, and (c) gaining validation for product adjustments.

Students will gain a comprehensive understanding of the concept of a minimum viable product, how to test the market in the early stages of product adoption, and the benefits and weaknesses of incremental product improvements. Students will gain an advanced understanding of concepts related to customer segmentation, cohort analysis, and churn in order to learn from market responses to product changes, increase customer retention, and expand customer adoption.

This module provides students with advanced methods needed to understand how a product will fit into a competitive market, and how to introduce the product into that market. This includes advanced research on the receptiveness of a market to the new product, as well as strategies for defining and finding the market that will be most receptive to the product. Students consider product introductions with the goal of what Marc Andreesen called ‘product/market fit’ - a ‘good market with a product that can satisfy that market.’

The module trains students to reflect upon and analyse a company’s go-to- market strategy, and it provides students with sophisticated methods of calculating customer acquisition cost, determining customer break-even, and calculating customer lifetime value.

This course delves into the critical intersection of ethics and law within healthcare practice. Explore ethical dilemmas, patient rights, and professional responsibilities in medical decision-making. Discuss legal frameworks, regulations, and healthcare policies that govern patient care and organizational practices. Through case studies and discussions, examine issues of confidentiality, informed consent, and end-of-life care. Gain insights into navigating ethical challenges and legal complexities to ensure patient welfare and uphold healthcare standards. This course equips you with the knowledge to navigate ethical dilemmas, legal requirements, and uphold ethical standards in healthcare delivery and decision-making.

This module has been designed to foster a strong safety culture by disseminating safe behaviours throughout the organisation, with a strong focus on leadership development at all levels.

The purpose of this module is to give learners an opportunity to integrate all the knowledge from their programme of learning by developing a project in which they plan and implement a new product, service or process. Learners need to take a full and active role in all aspects of the project, and the selection of an appropriate management issue is crucial to success. Learners will cover a full range of management activities and roles, including resource and people management and implementation of change. The result needs to be a substantial report in a style appropriate for consideration by senior management

This module provides an introduction to the main areas of Enterprise Risk Management. This module also covers Risk Management processes and strategies. Numerous case studies from various business sectors will illustrate the increasing importance of Enterprise Risk Management.

This course explores the essential principles and practices for efficient management of materials and supplies in healthcare settings. Learn about inventory control, procurement strategies, and supply chain logistics tailored to healthcare needs. Delve into techniques for optimizing inventory levels, reducing waste, and ensuring timely availability of medical supplies. Through case studies and practical applications, gain skills in managing healthcare materials to support patient care, enhance operational efficiency, and minimize costs. This course equips you with the knowledge to effectively navigate the complexities of material management in healthcare, ensuring quality service delivery and patient satisfaction.

This course provides a thorough exploration of techniques to enhance healthcare quality and performance. Learn the principles of benchmarking, including identifying best practices and setting performance standards. Delve into quality management frameworks and tools, such as Six Sigma and Lean, tailored for healthcare settings. Through practical exercises and real-world case studies, gain skills in measuring, analyzing, and improving healthcare processes. This course equips you with the knowledge to drive continuous improvement, ensure patient safety, and achieve excellence in healthcare delivery, ultimately leading to better patient outcomes and organizational efficiency.

This course offers a comprehensive exploration of creating and overseeing effective distribution networks. Learn the principles of channel design, including selecting and managing intermediaries, logistics coordination, and performance evaluation. Delve into strategies for optimizing distribution efficiency and ensuring seamless product flow from producers to consumers. Through practical exercises and case studies, gain insights into managing relationships with channel partners, resolving conflicts, and adapting to market changes. This course equips you with the skills and knowledge to design robust distribution channels that enhance customer satisfaction and drive business success.

This course delves into the critical role of data analytics in optimizing supply chain operations. Explore methodologies and tools for collecting, analyzing, and interpreting supply chain data to enhance efficiency and decision-making. Learn to leverage analytics to forecast demand, manage inventory, and improve logistics. Discover how data-driven insights can mitigate risks, reduce costs, and enhance overall supply chain performance. Through practical applications and case studies, develop skills in using statistical models, optimization techniques, and data visualization tools to solve real-world supply chain challenges. This course equips you with the knowledge to drive strategic improvements and innovation within supply chain management.

This course offers a practical and theoretical foundation of machine learning, enabling future business leaders to leverage machine learning for data-driven insights and competitive advantage. Key topics include supervised and unsupervised learning, predictive analytics, and model evaluation. Students will explore how machine learning algorithms can be applied to solve complex business problems across various domains such as marketing, finance, and operations.  Through case studies and hands-on projects, students will gain practical experience in building and implementing machine learning models. Interactive sessions with industry experts provide additional insights into best practices and real-world applications. By the end of this course, students will be equipped with the skills and knowledge to integrate machine learning into business strategies, enhancing their ability to make informed, data-driven decisions.

This course is designed to explore how Artificial Intelligence (AI) and Machine Learning (ML) can revolutionize business practices. This course provides a comprehensive overview of leveraging AI and ML to drive innovation and efficiency in various business functions.Key topics include AI and ML fundamentals, data analytics, automation, and predictive modeling. Students will learn how to implement AI/ML solutions in areas such as marketing, finance, operations, and customer service. Through case studies of leading organizations and interactive sessions, students will gain insights into successful AI/ML strategies and applications. Hands-on projects and collaboration with industry experts will further enhance their ability to design and deploy AI/ML solutions.By the end of this course, MBA students will be equipped with the knowledge and skills to integrate AI and ML into their business strategies, driving growth, efficiency, and innovation in their organizations.

This course explores the transformative world of Artificial Intelligence (AI) and Machine Learning (ML) in this comprehensive MBA specialization course. It provides an in-depth understanding of how AI and ML are reshaping industries and driving innovation. Key topics include the fundamentals of AI and ML, data-driven decision-making, and the integration of AI/ML in business functions such as marketing, finance, and operations. Students will examine case studies of leading organizations, gaining insights into best practices and common pitfalls. The course also covers emerging trends and ethical considerations, preparing students to navigate AI-driven business environments. Hands-on projects and interactive sessions with industry experts offer practical experience, enhancing students’ ability to apply AI and ML concepts in a business context. By the end of this course, students will be equipped to harness AI and ML for innovation, efficiency, and sustainable growth in their organizations.

This course delves into essential methodologies for understanding user preferences and competitive landscapes in business contexts. Explore techniques for conducting qualitative and quantitative research to uncover user needs, behaviors, and preferences. Analyze competitive analysis frameworks to identify market trends, strengths, and weaknesses of competitors. Learn to leverage insights from user and competition research to inform strategic decision-making and product development. Through practical exercises and case studies, gain skills in data interpretation, market segmentation, and developing actionable insights. This course equips you to effectively navigate market dynamics, innovate products, and enhance competitive positioning.

This course explores the strategies and processes involved in bringing new products to market and optimizing their growth. Learn to identify market opportunities, conduct market research, and develop innovative products that meet customer needs. Delve into stages of product lifecycle management, from concept development to commercialization. Gain insights into pricing strategies, distribution channels, and marketing tactics to maximize product adoption and profitability. Through case studies and hands-on projects, acquire skills in product innovation, strategic planning, and fostering sustainable growth. This course prepares you to drive product success in dynamic market environments, ensuring sustainable business growth.

This course immerses you in the creative and technical aspects of product design from concept to realization. Explore the principles of design thinking, prototype development, and user-centered design methodologies. Learn to identify user needs, conduct market research, and integrate feedback into iterative design processes. Delve into CAD tools, materials selection, and manufacturing considerations to create functional and innovative products. Through hands-on projects and collaborative exercises, develop skills in ideation, prototyping, and refining designs based on usability and market viability. This course prepares you to envision and bring to life products that meet both user expectations and business objectives.

In this module, students learn about the complex responsibilities facing business leaders today. Through cases about difficult managerial decisions, the course examines the legal, ethical, and economic responsibilities of corporate leaders. It also teaches students about management and governance systems leaders can use to promote responsible conduct by companies and their employees, and shows how personal values can play a critical role in effective leadership. Additionally, this module is designed to deepen and extend students' conceptual and practical understanding of leadership in organisations, extending beyond the application of knowledge in practical judgements that achieve business outcomes, to embrace wider social and ethical considerations. The course is experiential and multidisciplinary, requiring participants to reflect on the social and ethical responsibilities of leaders in relation to their own experiences. It is designed to help students discover insights about themselves as leaders, fostering the development of self-awareness, including strengths and opportunities for personal growth.

This module focuses on multiple aspects of team dynamics and structure, with a focus on the organisational intelligence needed to lead and manage diverse organisations in a varied marketplace. Theories of organisational behaviour, social psychology, and anthropology are critically discussed in relation to real-world scenarios.

Additionally, this module introduces students to the challenges and opportunities faced in multifaceted workplaces and provides evidence-based insights and practical strategies for how to accelerate team engagement and belonging as a pathway to sustainability and competitive advantage. Ultimately, this module enables students to successfully build and lead organisations that are multifaceted, equitable, and engaging.

This module is designed to provide students with the skills and knowledge to influence and lead social impact in business and impact contexts. By the conclusion of this module, students should have a strong foundation in social impact and social change, including approaches to funding impact, scaling programmes, and interventions, public-private partnerships, corporate engagement, impact investment decision-making, blended capital, and approaches to intentional impact.

The module will pivot around multiple case studies addressing social issues through which students learn and test social impact frameworks and concepts. Once students have gained a mastery of perspectives and methodologies necessary to consider and address a social issue from the ground up, they will next learn to identify and utilise effective measures of outputs and progress and explore the core levers and potentials to change outcomes for people, communities and market systems.

The focus of this module is to introduce concepts, skills, and strategies for performing competitively in the business market where organisations rather than households are the customers. This module provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. Students will examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Additionally, students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Moreover, students will also gain an understanding of how to manage channel power, conflict, and relationships.

This module examines specific issues involved in building and managing global brands in such a way that they contribute to shareholder value. A global brand uses the same name and logo and has awareness, availability, and acceptance in multiple regions of the world. It shares the same strategic principles, values, positioning, and marketing throughout the world. Although the marketing mix can vary, it is managed in an internationally coordinated manner. Throughout this module, students will develop skills related to building strong global brands; developing marketing mix strategies that are an effective combination of global standardisation, local adaptation, and worldwide learning; and managing global brands.

The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.

Throughout the module, students will study various tools for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using conjoint analysis, and text analysis, and search analytics.